Board & Executive Management

Cheryl has 18+ years of experience in marketing, sales operations, business planning and product management with multinational corporations in the IT, Telco and technology industries. Cheryl is currently Senior Service Business Manager at Invisalign. She is responsible for building relationships with donors, corporate partners and volunteers. As Chair, Cheryl holds overall strategic and operational responsibility for executing Image Mission’s mission and programmes.

Zulaifah has 30+ years of experience across MNCs in Business turnaround, Finance transformation, Mergers & Acquisition and managing start-ups. She is currently the Chief Financial Officer of APAC with ISS Global Forwarding. Zulaifah holds financial responsibilities for the Board, including the budget, financial accounting and reporting.

Cheryl has 18+ years of experience in marketing, sales operations, business planning and product management with multinational corporations in the IT, Telco and technology industries. Cheryl is currently Senior Service Business Manager at Invisalign. She is responsible for building relationships with donors, corporate partners and volunteers. As Chair, Cheryl holds overall strategic and operational responsibility for executing Image Mission’s mission and programmes.

Kelvin Gobardja has over 20 years of experience in commercial management, supply chain operations and strategic sourcing across the financial services and professional services sectors. His regional leadership experience spans APAC where he has strengthened service governance, optimised sourcing frameworks, and driven operational excellence across complex delivery environments. Kelvin oversees nominations and appointments for the Board, including candidate evaluation, succession planning and governance of the selection process and board composition.

Philomena has 20+ years of branding and marketing experience in the hospitality industry. She is also a certified Style Coach and currently runs her own style coaching company. Philomena is responsible for managing the organisation and delivering excellent quality of its programmes.